Estratégias corporativas, operacionais e de sistemas de informação: alinhamento e desempenho da empresa
DOI:
https://doi.org/10.18046/j.estger.2020.157.3749Palavras-chave:
alinhamento estratégico, sistemas de informação, inovação tecnológica, eficácia operacional, resultados de assinaturaResumo
Este estudo investiga o efeito do alinhamento entre as estratégias corporativas, operacionais e de sistemas de informação e os retornos da empresa. Os dados foram coletados a partir da aplicação de 138 questionários a grandes empresas de serviços públicos do setor elétrico australiano. Na análise, foi utilizada uma modelagem por meio de equações estruturais para estabelecer a relação de dependência entre as variáveis. Os resultados sugerem que o alinhamento das estratégias operacionais e de sistemas de informação pode melhorar o desempenho da empresa. Da mesma forma, nenhum efeito direto da estratégia corporativa no desempenho da empresa foi encontrado.
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