A influência de pares como antecedente da atitude e capacidade de inovação no comportamento ecológico
DOI:
https://doi.org/10.18046/j.estger.2019.152.3284Palavras-chave:
influência de pares, atitude afetiva, atitude verbal, capacidade inovadora, ação ecológicaResumo
É analisada a relação mediadora entre a influência dos pares e ação comportamental ecológica, atitudes (afetivas e verbais) e a capacidade de inovação do consumidor. Um modelo de equações estruturais com 521 casos, confirma que os grupos de pares influenciam positivamente a atitude afetiva e a capacidade de inovar, e que ambas atitudes têm efeito na ação comportamental. Assim, o grupo social próximo ao consumidor estimula o teste, a mudança e a compra de produtos orgânicos. Juntas, para as estratégias de comunicação que desejam estimular comportamentos ecológicos, as mensagens afetivas-cognitivas são relevantes, pois a compra ecológica depende do impacto emocional do discurso, enquanto a participação ecológica está sujeita a argumentos racionais.
Downloads
Referências
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. Berlín: Springer. https://doi.org/10.1007/978-3-642-69746-3_2
Ajzen, I. y Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior (15a. ed.). New Jersey: Prentice-Hall.
Anderson, J. y Gerbing, D. (1988). Structural Equation Modelling in Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin, 103(3), 411-423. http://dx.doi.org/10.1037/0033-2909.103.3.411
Arts, J. W., Frambach, R. T. y Bijmolt, T. H. (2011). Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2), 134- 144. https://doi.org/10.1016/j.ijresmar.2010.11.002
Axelrod, L. J. y Lehman, D. R. (1993). Responding to environmental concern: What factors guide individual action?. Journal of Environmental Psychology, 13(2), 149-159. https://doi.org/10.1016/S0272-4944(05)80147-1
Bagozzi, R.P. y Yi, Y. (1998). On the evaluation of structural equation model. Journal of the Academy of Marketing Science, 16(1), 74-94. http://dx.doi.org/10.1007/BF02723327
Bentler, P. M. (1995). EQS structural equations program manual. Encino, CA: Multivariate Software Inc. Recuperado el 12 de julio de 2019, de: Recuperado el 12 de julio de 2019, de: http://www.econ.upf.edu/~satorra/CourseSEMVienna2010
Bianchi, E. C., Carmelé, B., Tubaro, D. y Bruno, J. M. (2014). Conciencia y acciones de consumo responsable en los jóvenes universitarios. Escritos Contables y de Administración, 4(1), 81-107.
Claudy, M. C., García, R. y O’Driscoll, A. (2015). Consumer resistance to innovation - a behavioral reasoning perspective. Journal of the Academy of Marketing Science, 43(4), 528-544. https://doi.org/10.1007/s11747-014-0399-0
Daido, K. (2004). Risk-averse agents with peer pressure. Applied Economics Letters, 11(6), 383-386. https://doi.org/10.1080/1350485042000228240
Ertz, M. y Sarigöllü, E. (2019). The Behavior-Attitude Relationship and Satisfaction in Proenvironmental Behavior. Environment and Behavior, 51(9-10), 1106-1132. https://doi.org/10.1177/0013916518783241
Fraj, A. E. y Martínez, E. (2005). El nivel de conocimiento medioambiental como factor moderador de la relación entre la actitud y el comportamiento ecológico. Investigaciones Europeas de Dirección y Economía de la Empresa, 11(1), 223-243.
Fundación Ambiente y Recursos Naturales. (2017). Informe Ambiental 2017: Premio Adriana Schiffrin. 15va Convocatoria. Recuperado el 15 de julio de 2019, de: Recuperado el 15 de julio de 2019, de: https://farn.org.ar/wp-content/uploads/2017/07/IAF-17.pdf
Fundación Vida Silvestre Argentina. (2014). La situación ambiental de la Argentina. Poliarquía Consultores. Recuperado el 15 de julio de 2019, de: Recuperado el 15 de julio de 2019, de: http://awsassets.wwfar.panda.org/downloads/graficos_para_gacetilla.pdf
Hair, J. F., Anderson, R. E., Tatham, R. L. y Black, W. C. (1999). Análisis Multivariante (5a. ed.). Madrid: Prentice Hall.
Henn, L., Taube, O. y Kaiser, F. (2019). The role of environmental attitude in the efficacy of smart-meter-based feedback interventions. Journal of Environmental Psychology, 63, 74-81. https://doi.org/10.1016/j.jenvp.2019.04.007
Joseph, B. y Vyas, S. J. (1984). Concurrent validity of measure of innovative cognitive style. Journal of the Academy of Marketing Science, 12(2), 159- 175. https://doi.org/10.1007/BF02729494
Kaiser, F. G. y Wilson, M. (2000). Assessing people's general ecological behavior: a crosscultural measure. Journal of Applied Social Psychology, 30(5), 952-978. https://doi.org/10.1111/j.1559-1816.2000.tb02505.x
Kalafatis, S. P., Pollard, M., East, R. y Tsogas, M. H. (1999). Green marketing and Ajzen’s theory of planned behaviour: a cross- market examination. Journal of Consumer Marketing, 16(5), 441-460. https://doi.org/10.1108/07363769910289550
Kanchanapibul, M., Lacka, E., Wang, X. y Chan, H. K. (2014). An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production, 66(1), 528-536. https://doi.org/10.1016/j.jclepro.2013.10.062
Korir, D. K. y Kipkemboi, F. (2014). The impact of school environment and peer influences on students’ academic performance in Vihiga County, Kenya. International Journal of Humanities and Social Science, 4(1), 240-251.
Langenbach, B. P., Berger, S., Baumgartner, T. y Knoch, D. (2019). Cognitive Resources Moderate the Relationship Between Pro-Environmental Attitudes and Green Behavior. Environment and Behavior, 1-17. https://doi.org/10.1177/0013916519843127
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573-586. https://doi.org/10.1108/02634500810902839
Lee, Y., Park, J.H., Chung, N. y Blakeney, A. (2012). A unified perspective on the factors influencing usage intention toward mobile financial services. Journal of Business Research, 65(11), 1590-1599. https://doi.org/10.1016/j.jbusres.2011.02.044
Liu, Y., Segev, S., y Villar, M. E. (2017). Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action. Journal of Consumer Marketing, 34(5), 442-454. https://doi.org/10.1108/JCM-01-2016-1688
Maloney, M. P., Ward, M. P. y Braucht, G. N. (1975). A Revised Scale for the Measurement of Ecological Attitudes and Knowledge. American Psychologist, 30(7), 787-792. http://dx.doi.org/10.1037/h0084394
Mobley, C., Vagias, W. M. y DeWard, S. L. (2010). Exploring Additional Determinants of Environmentally Responsible Behavior: The Influence of Environmental Literature and Environmental Attitudes. Environment and Behavior, 42(4), 420-447. https://doi.org/10.1177/0013916508325002
Montenegro, R. A. (2009). El impacto ambiental y social de minera Alumbrera sobre cinco provincias Argentinas. No a la Mina [en línea]. Recuperado el 12 de junio de 2019: Recuperado el 12 de junio de 2019: http://noalamina.org/general/item/3327
Motta, R. y Alasino, N. (2013). Medios y política en la Argentina: las disputas interpretativas sobre la soja transgénica y el glifosato. Question, 1(38), 323-335.
Ng, S. y Paladino, A. (2009). Examining the influences of intentions to purchase green mobile phones among young consumers: an empirical analysis. En ANZMAC, Sustainable Managment and Marketing. Conference in Monash University. University of Melbourne. Melbourne, Australia.
Nunnally, J.C. y Bernstein, I.H. (1994). Psychometric Theory (3ª ed.). Nueva York: McGraw Hill
Paladino, A. y Ng, S. (2013). An examination of the influences on ‘green’ mobile phone purchases among young business students: an empirical analysis. Environmental Education Research, 19(1), 118-145. https://doi.org/10.1080/13504622.2012.687044
Palda, K. S. (1966). The hypothesis of a hierarchy of effects: A partial evaluation. Journal of Marketing Research, 3(1), 13-24. https://doi.org/10.1177/002224376600300101
Robinson, L., Marshall, G. y Stamps, M. (2005). Sales force use of technology: antecedents to technology acceptance. Journal of Business Research, 58(12), 1623-1631. https://doi.org/10.1016/j.jbusres.2004.07.010
Rogers, E. (2003). Diffusion of innovations. (5a. ed.). New York: FreePress.
Saíz, A., Maldonado, M. y García, R. (2010). Ciudadanía y conciencia medioambiental en España. Opiniones y Actitudes (67), 1-173.
Sánchez, J. (2014). Contextualización y enfoques en el estudio de comportamientos proambientales o ecológicos con miras a la perfilación del consumidor verde. Suma de Negocios, 5(10), 34-39. https://doi.org/10.1016/S2215-910X(14)70007-2
Sánchez, S. y Mesa, M.C. (1998). Actitudes hacia la tolerancia y la cooperación en ambientes multiculturales: evaluación e intervención educativa en un contexto concreto, la ciudad de Melilla. Granada: Universidad de Granada.
Sannazzaro, J. (2011). Controversias científico-públicas. El caso del conflicto por las “papeleras” entre Argentina y Uruguay y la participación ciudadana. Revista Iberoamericana de Ciencia Tecnología y Sociedad, 6(17), 213-239.
Schuitema, G., Anable, J., Skippon, S. y Kinnear, N. (2013). The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles. Transportation Research Part A. Policy and Practice, 48, 39-49. https://doi.org/10.1016/j.tra.2012.10.004
Schreiber, J. B., Nora, A., Stage, F. K., Barlow, E. A. y King, J. (2006), “Reporting structural equation modeling and confirmatory factor analysis results: A review”, The Journal of Educational Research, 99(6), 323-338. https://doi.org/10.3200/JOER.99.6.323-338
Sinnappan, P. y Rahman, A. A. (2011). Antecedents of green purchasing behavior among Malaysian consumers. International Business Management, 5(3), 129-139. http://dx.doi.org/10.3923/ibm.2011.129.139
Solano, M. (2012). Las nuevas tecnologías aplicadas a la gestión del conocimiento en el sector sanitario. (Tesis doctoral). Universidad Politécnica de Cartagena. Colombia.
Solomon, M.R. 2007. Consumer behavior: Buying, having and being. Upper Saddle River, NJ: Pearson/Prentice Hall.
Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407-424. http://dx.doi.org/10.1111/0022-4537.00175
Walter, M. (2008). Nuevos conflictos ambientales mineros en Argentina. El caso Esquel (2002-2003). Revista iberoamericana de economía ecológica, 8, 15-28.
Whitburn, J., Linklater, W. L. y Milfont, T. L. (2019). Exposure to Urban Nature and Tree Planting Are Related to Pro-Environmental Behavior via Connection to Nature, the Use of Nature for Psychological Restoration, and Environmental Attitudes. Environment and Behavior, 51(7), 787-810. https://doi.org/10.1177/0013916517751009
Downloads
Publicado
Edição
Seção
Licença
Os autores dos artigos serão responsáveis dos mesmos e, assim, não comprometam os princípios ou políticas da Universidade Icesi nem do Conselho Editorial da revista Estudios Gerenciales. Os autores autorizam e aceitam a transferência de todos os direitos para a revista Estudios Gerenciales para a publicão impressa ou eletrônica. Após a publicação do artigo, pode ser reproduzido sem a permissão do autor ou da revista, se mencionar o(s) autor(es), o ano, o título, o volume e o número e o intervalo de páginas da publicação, e Estudios Gerenciales como fonte (se abster de utilizar Revista Estudios Gerenciales).
Como Citar
