Universidades influyentes en investigación sobre orientación al mercado. Una visión general entre 1990 y 2014
DOI:
https://doi.org/10.1016/j.estger.2017.07.001Palavras-chave:
Ranking de universidades, Bibliometría, Orientación al mercado, Índice h, Acoplamiento bibliográficoResumo
El objetivo de este estudio es identificar las universidades más productivas e influyentes para la comunidad científica sobre el tópico de orientación al mercado. Lo anterior se realiza principalmente a través de indicadores bibliométricos —como el índice h— y la relación total citas/total artículos para el periodo 1990-2014, a partir de la información encontrada en Web of Science. Dentro de los hallazgos se destaca el interés de la comunidad científica en esta temática, lo que se ve reflejado en el aumento considerado en la contribución que se ha generado durante los últimos 25 años. Además, se determina un ranking de las 30 universidades más influyentes, junto con un ranking que relaciona universidades y revistas con mayor influencia en temas de orientación al mercado.
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Referências
Álvarez, L., Santos, M. y Vázquez, R. (2000). Análisis cultural y operativo de la orientación al mercado. Efectos moderadores en la relación OM. Revista Española de Investigación de Marketing ESIC, 4(1), 7-41.
Baker, W. E. y Sinkula, J. M. (2005). Market orientation and the new product paradox. Journal of Product Innovation Management, 22(6), 483-502.
Bicen, P. y Hunt, S. D. (2012). Alliance market orientation, new product development, and resource advantage theory. Journal of Business and Industrial Marketing, 27(7), 592-600.
Bonilla, C., Merigó, J. M. y Torres-Abad, C. (2015). Economics in Latin America: A bibliometric analysis. Scientometrics, 105(2), 1239-1252.
Bornmann, L. y Daniel, H. D. (2008). What do citation counts measure? A review of studies on citing behavior. Journal of Documentation, 64(1), 45-80.
Broadus, R. N. (1987). Early approaches to bibliometrics. Journal of the American Society for Information Science, 38, 27-129.
Cano, C. R., Carrillat, F. A. y Jaramillo, F. (2004). A meta-analysis of the relationship between market orientation and business performance: evidence from five continents. International Journal of Research in Marketing, 21(2), 179-200.
Carbonell, P. y Rodríguez Escudero, A. I. (2010). The effect of market orientation on innovation speed and new product performance. Journal of Business and Industrial Marketing, 25(7), 501-513.
Day, G. S. (1993). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37-52.
Demirbag, M., Koh, C. L., Tatoglu, E. y Zaim, S. (2006). TQM and market orientation’s impact on SMEs’ performance. Industrial Management and Data Systems, 106(8), 1206-1228.
Gainer, B. y Padanyi, P. (2005). The relationship between market-oriented activities and market-oriented culture: Implications for the development of market orientation in nonprofit service organizations. Journal of Business Research, 58(6), 854-886.
Gross, P. L. K. y Gross, E. M. (1927). College libraries and chemical education. Science, 66, 385-389.
Hirsch, J. E. (2005). An index to quantify an individual’s scientific research output. Proceedings of the National Academy of Sciences of the United States of America, 102(46), 16569-16572.
Jones, S. C., Knotts, T. L. y Udell, G. G. (2008). Market orientation for small manufacturing suppliers: The importance of product-related factors. Journal of Business and Industrial Marketing, 23(7), 443-453.
Kirca, A. H., Jayachandran, S. y Bearden, W. O. (2005). Market orientation: A metaanalytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69, 24-41.
Kohli, A. K. y Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1-18.
Kohli, A. K., Jaworskin, B. J. y Kumar, A. (1993). MARKOR: A measure of market orientation. Journal of Marketing Research, 30(4), 467-477.
Laforet, S. (2008). Size, strategic, and market orientation effects on innovation. Journal of Business Research, 61(7), 753-764.
McClure, R. E. (2010). The influence of organizational culture and conflict on market orientation. Journal of Business and Industrial Marketing, 25(7), 514-524.
Merigó, J. M., Mas-Tur, A., Roig-Tierno, N. y Ribeiro-Soriano, D. (2015). A bibliometric overview of the Journal of Business Research between 1973 and 2014. Journal of Business Research, 68(12), 2645-2653.
Merigó, J., Gil-Lafuente, A. M. y Yager, R. R. (2015). An overview of fuzzy research with bibliometric indicators. Applied Soft Computing, 27, 420-433.
Narver, J. C. y Slater, F. S. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35.
Olavarrieta, S. y Friedmann, R. (2008). Market orientation, knowledge related resources and firm performance. Journal of Business Research, 61, 623-630.
Pritchard, A. (1969). Statistical bibliography or bibliometrics? Journal of Documentation, 25, 348-349.
Sharma, B., Boet, S., Grantcharov, T., Shin, E., Barrowman, N. J. y Bould, M. D. (2013). The h-index outperforms other bibliometrics in the assessment of research performance in general surgery: A province-wide study. Surgery, 53(4), 493-501.
Sin, Y. M., Tse, C. B., Heung, C. S. y Yim, H. K. (2005). An analysis of the relationship between market orientation and business performance in the hotel industry. International Journal of Hospitality Management, 24(4), 555-577.
Smith, L. C. (1981). Citation analysis. Library Trends, 30, 83-106.
Taheri, F. y Ghasemi, M. (2015). Investigating the effect of internal marketing on market orientation and organizational performance in airline agencies of Tehran province. Indian Journal of Fundamental and Applied Life Sciences, 5, 4301-4306.
Valenzuela, L., Merigó, J. M., Johnston, W., Nicolas, C. y Jaramillo, J. F. (2017). Thirty years of the Journal of Business & Industrial Marketing: A bibliometric analysis. Journal of Business & Industrial Marketing, 32(1), 1-18.
Baker, W. E. y Sinkula, J. M. (2005). Market orientation and the new product paradox. Journal of Product Innovation Management, 22(6), 483-502.
Bicen, P. y Hunt, S. D. (2012). Alliance market orientation, new product development, and resource advantage theory. Journal of Business and Industrial Marketing, 27(7), 592-600.
Bonilla, C., Merigó, J. M. y Torres-Abad, C. (2015). Economics in Latin America: A bibliometric analysis. Scientometrics, 105(2), 1239-1252.
Bornmann, L. y Daniel, H. D. (2008). What do citation counts measure? A review of studies on citing behavior. Journal of Documentation, 64(1), 45-80.
Broadus, R. N. (1987). Early approaches to bibliometrics. Journal of the American Society for Information Science, 38, 27-129.
Cano, C. R., Carrillat, F. A. y Jaramillo, F. (2004). A meta-analysis of the relationship between market orientation and business performance: evidence from five continents. International Journal of Research in Marketing, 21(2), 179-200.
Carbonell, P. y Rodríguez Escudero, A. I. (2010). The effect of market orientation on innovation speed and new product performance. Journal of Business and Industrial Marketing, 25(7), 501-513.
Day, G. S. (1993). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37-52.
Demirbag, M., Koh, C. L., Tatoglu, E. y Zaim, S. (2006). TQM and market orientation’s impact on SMEs’ performance. Industrial Management and Data Systems, 106(8), 1206-1228.
Gainer, B. y Padanyi, P. (2005). The relationship between market-oriented activities and market-oriented culture: Implications for the development of market orientation in nonprofit service organizations. Journal of Business Research, 58(6), 854-886.
Gross, P. L. K. y Gross, E. M. (1927). College libraries and chemical education. Science, 66, 385-389.
Hirsch, J. E. (2005). An index to quantify an individual’s scientific research output. Proceedings of the National Academy of Sciences of the United States of America, 102(46), 16569-16572.
Jones, S. C., Knotts, T. L. y Udell, G. G. (2008). Market orientation for small manufacturing suppliers: The importance of product-related factors. Journal of Business and Industrial Marketing, 23(7), 443-453.
Kirca, A. H., Jayachandran, S. y Bearden, W. O. (2005). Market orientation: A metaanalytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69, 24-41.
Kohli, A. K. y Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1-18.
Kohli, A. K., Jaworskin, B. J. y Kumar, A. (1993). MARKOR: A measure of market orientation. Journal of Marketing Research, 30(4), 467-477.
Laforet, S. (2008). Size, strategic, and market orientation effects on innovation. Journal of Business Research, 61(7), 753-764.
McClure, R. E. (2010). The influence of organizational culture and conflict on market orientation. Journal of Business and Industrial Marketing, 25(7), 514-524.
Merigó, J. M., Mas-Tur, A., Roig-Tierno, N. y Ribeiro-Soriano, D. (2015). A bibliometric overview of the Journal of Business Research between 1973 and 2014. Journal of Business Research, 68(12), 2645-2653.
Merigó, J., Gil-Lafuente, A. M. y Yager, R. R. (2015). An overview of fuzzy research with bibliometric indicators. Applied Soft Computing, 27, 420-433.
Narver, J. C. y Slater, F. S. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35.
Olavarrieta, S. y Friedmann, R. (2008). Market orientation, knowledge related resources and firm performance. Journal of Business Research, 61, 623-630.
Pritchard, A. (1969). Statistical bibliography or bibliometrics? Journal of Documentation, 25, 348-349.
Sharma, B., Boet, S., Grantcharov, T., Shin, E., Barrowman, N. J. y Bould, M. D. (2013). The h-index outperforms other bibliometrics in the assessment of research performance in general surgery: A province-wide study. Surgery, 53(4), 493-501.
Sin, Y. M., Tse, C. B., Heung, C. S. y Yim, H. K. (2005). An analysis of the relationship between market orientation and business performance in the hotel industry. International Journal of Hospitality Management, 24(4), 555-577.
Smith, L. C. (1981). Citation analysis. Library Trends, 30, 83-106.
Taheri, F. y Ghasemi, M. (2015). Investigating the effect of internal marketing on market orientation and organizational performance in airline agencies of Tehran province. Indian Journal of Fundamental and Applied Life Sciences, 5, 4301-4306.
Valenzuela, L., Merigó, J. M., Johnston, W., Nicolas, C. y Jaramillo, J. F. (2017). Thirty years of the Journal of Business & Industrial Marketing: A bibliometric analysis. Journal of Business & Industrial Marketing, 32(1), 1-18.
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2017-09-25
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Universidades influyentes en investigación sobre orientación al mercado. Una visión general entre 1990 y 2014. (2017). Estudios Gerenciales, 33(144), 221-227. https://doi.org/10.1016/j.estger.2017.07.001
