Universidades influyentes en investigación sobre orientación al mercado. Una visión general entre 1990 y 2014
DOI:
https://doi.org/10.1016/j.estger.2017.07.001Keywords:
Ranking de universidades, Bibliometría, Orientación al mercado, Índice h, Acoplamiento bibliográficoAbstract
El objetivo de este estudio es identificar las universidades más productivas e influyentes para la comunidad científica sobre el tópico de orientación al mercado. Lo anterior se realiza principalmente a través de indicadores bibliométricos —como el índice h— y la relación total citas/total artículos para el periodo 1990-2014, a partir de la información encontrada en Web of Science. Dentro de los hallazgos se destaca el interés de la comunidad científica en esta temática, lo que se ve reflejado en el aumento considerado en la contribución que se ha generado durante los últimos 25 años. Además, se determina un ranking de las 30 universidades más influyentes, junto con un ranking que relaciona universidades y revistas con mayor influencia en temas de orientación al mercado.
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