FATORES DE ÊXITO DAS ALIANÇAS ESTRATÉGICAS: O CASO DAS EMPRESAS INTEGRADORAS MEXICANAS (publicado em espanhol)
DOI:
https://doi.org/10.1016/S0123-5923(11)70171-1Palavras-chave:
Alianças estratégicas, acordos de colaboração, empresas integradoras, êxito, desempenhoResumo
O objetivo desse estudo foi o de explorar os fatores de desempenho das empresas integradoras mexicanas (uma forma de aliança estratégica), aplicando um modelo teórico integral derivado de uma revisão exaustiva da literatura do período de 1985-2010. Os resultados obtidos mostram que o desempenho das alianças está em função de dois atores: o sócio e a aliança, e que cada um deles tem seus próprios fatores determinantes.
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