SUCCESS FACTORS OF STRATEGIC ALLIANCES: THE CASE OF MEXICAN INTEGRATIVE COMPANIES (Article published in Spanish)
DOI:
https://doi.org/10.1016/S0123-5923(11)70171-1Keywords:
Strategic alliances, cooperation agreements, empresas integradoras, success, performanceAbstract
The purpose of this work was to explore the performance factors at Mexican integrative companies (a form of strategic alliance), by applying a comprehensive theoretical model derived from a thorough review of literature published from 1985 to 2010. The results obtained show that the performance of alliances depends on two actors, namely, the partner and the alliance, each of which has its own determining factors.
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