Strategies of Peruvian social entrepreneurs from a cognitive and environmental perspective

Authors

  • Hellen López Valladares Profesora asistente, Departamento de Ciencias de la Gestión, Pontificia Universidad Católica del Perú, Lima, Perú. https://orcid.org/0000-0002-5977-9966
  • Judith Huamaní Cadenas Investigadora, Departamento de Ciencias de la Gestión, Pontificia Universidad Católica del Perú, Lima, Perú.
  • Gerardo Arroyo Investigador, Departamento de Ciencias de la Gestión, Pontificia Universidad Católica del Perú, Lima, Perú
  • Manuel Díaz Gamarra Profesor asistente, Departamento de Ciencias de la Gestión, Pontificia Universidad Católica del Perú, Lima, Perú.

DOI:

https://doi.org/10.18046/j.estger.2024.171.6290

Keywords:

social entrepreneurship, entrepreneurial profile, strategy, Peru

Abstract

This research aimed to identify the strategies that social entrepreneurs use to create and grow their businesses through the analysis of cognitive dimensions and environmental facilitators. Multiple case studies were conducted to explore representative social enterprises in Peru. The results showed that business desirability defines the management of the initial years of the business, driven by empathy and moral principles, while feasibility, guided by self-efficacy, enables more sustainable growth. Four strategies, 1) maintaining coherence, 2) balancing passion and reason, 3) self-learning, and 4) active collaboration, facilitate the growth of social enterprises.

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Published

2024-08-13

Issue

Section

Research articles

How to Cite

Strategies of Peruvian social entrepreneurs from a cognitive and environmental perspective. (2024). Estudios Gerenciales, 40(171), 162-176. https://doi.org/10.18046/j.estger.2024.171.6290