Generic strategic positioning and organizational configurations in private micro-clinics

Guillermo  Navarro-Sanfelix; Francisco Puig; Lorenzo  Revuelto-Taboada

doi:10.18046/j.estger.2023.168.5757

Generic strategic positioning and organizational configurations in private micro-clinics

Authors

Guillermo Navarro-Sanfelix Department of Management, University of Valencia, Valencia, Spain
Francisco Puig Full Professor, Department of Management, University of Valencia, Valencia, Spain https://orcid.org/0000-0002-0502-7363
Lorenzo Revuelto-Taboada Associated Professor, Department of Management, University of Valencia,Valencia, Spain https://orcid.org/0000-0002-4957-8626

DOI:

https://doi.org/10.18046/j.estger.2023.168.5757

Keywords:

KIBS, micro-clinics, private health services, porter’s framework, qualitative comparative analysis

Abstract

By linking concepts and ideas from the private health services (PHS) and Knowledge-Intensive Business Services (KIBS) literature with Porter's generic framework, this paper aims to identify the competitive positioning at a micro-clinic level in the private health services industry and to examine the perceived role of the institutions and intellectual capital associated with each one. A Qualitative Comparative Analysis (QCA) was used.
The results show that organizational configurations are associated with proactivity when competing via differentiation. In contrast, cost leadership is linked to firms that compete with low tariffs and a defensivearchetype. Our work can serve as a basis to recommend specific competitive strategies for thehigh number of firms still following a stuck-in-the-middle positioning strategy.

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Published

2023-10-30

Issue

Vol. 39 No 168 Jul - Sep 2023

Section

Research articles

License

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How to Cite

Generic strategic positioning and organizational configurations in private micro-clinics. (2023). Estudios Gerenciales, 39(168), 276-285. https://doi.org/10.18046/j.estger.2023.168.5757