Assessing the New Product Development Process activities in Peruvian medium-sized manufacturing companies
DOI:
https://doi.org/10.18046/j.estger.2023.166.4985Keywords:
innovation, process, new product development, medium-sized companies, PeruAbstract
The study focuses on the relationship between the New Product Development Process activities and the success of the new products. Research on this topic is still scarce in emerging countries. From a survey of medium-sized manufacturing companies in Peru, an OLogit regression was used on 140 companies in the Lima and Callao regions. The results indicate that most companies carried out these activities, but only three out of eighteen are decisive for the success of the new product, which minimizes some that are considered key by the theory. This means that this process may not have been well structured or managed. The findings are important not only to improve the efficiency of innovation management, but also to support public policies.
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