E-STAKEHOLDERS: AN APPLICATION OF STAKEHOLDER THEORY TO E-BUSINESS (article published in Spanish)
DOI:
https://doi.org/10.1016/S0123-5923(10)70101-7Keywords:
e-stakeholders, e-business, stakeholder theory, virtual organizationsAbstract
In e-business mass customization is the main strategy used by virtual organizations in the relationship with their stakeholders to transform their identification, recognition and management in a way that greatly differs from that of traditional organizations. This article provides a reflection and presents the results of a descriptive research project, theoretically developing the concept of e-stakeholders as a contribution to the evolution of stakeholder theory proposed by Mitchell, Agle and Wood (1997). This theoretical contribution of the concept of e-stakeholders can be used for studying the functioning of virtual organizations in future empirical research.
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