Business success and precarious working conditions: narratives on the uberization of work on food delivery platforms in Colombia
DOI:
https://doi.org/10.18046/recs.i48.03Keywords:
Work, Digital Platform, Working Conditions, News Media, BusinessAbstract
This article analyses the phenomenon of uberized work on delivery service platforms in Colombia. The study was approached from a qualitative perspective through a content analysis of a database consisting of ninety news articles from the country’s leading media. These articles intertwine and contest two narratives: one of business success and another of precarious working conditions of the delivery workers. The intermittency and fluctuation of these narratives suggest the coexistence of multiple realities circulating within the company-worker relationship. Although the platforms emphasize their efforts to improve delivery workers' working conditions, tensions related to precariousness persist.
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