Implicações da pandemia de COVID-19 no relacionamento sede-filial. Uma abordagem qualitativa

António-Carrizo Moreira; Bruna-Ferreira Pinto; Cláudia-Pires Ribau

doi:10.18046/j.estger.2021.159.4311

Autores

António-Carrizo Moreira Professor Associado, Departamento de Economia, Gestão, Engenharia Industrial e Turismo, Universidade de Aveiro, Aveiro, Portugal. https://orcid.org/0000-0002-6613-8796
Bruna-Ferreira Pinto Investigadora, Departamento de Economia, Gestão, Engenharia Industrial e Turismo, Universidade de Aveiro, Aveiro, Portugal. https://orcid.org/0000-0002-4041-7607
Cláudia-Pires Ribau Professora Adjunta, Instituto Superior de Contabilidade e Administração, Universidade de Aveiro, Aveiro, Portugal. https://orcid.org/0000-0003-2796-0354

DOI:

https://doi.org/10.18046/j.estger.2021.159.4311

Palavras-chave:

internacionalização, relacionamento sede-filial, teoria da dependência dos recursos, COVID-19

Resumo

Este artigo tem como principal objetivo a análise do processo de internacionalização de uma Pequena e Média Empresa (PME), dando especial ênfase ao relacionamento entre a sede e as suas filiais, o que é pouco estudado no âmbito das PMEs. Tendo por base uma abordagem qualitativa baseada em estudos de caso, que analisam a perspetiva evolutiva desta PME e do relacionamento da sede com as suas cinco filiais, e utilizando a teoria da dependência de recursos, conclui-se que há uma heterogeneidade de percursos e relacionamentos entre a sede e cada filial, que sofreram alterações durante a pandemia de COVID-19.

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