Capacidades de inovação organizacional. Evidência empírica em contextos B2B
DOI:
https://doi.org/10.18046/j.estger.2021.161.4309Palavras-chave:
capacidades de inovação organizacional, orientação de mercado, redes colaborativas, estratégia de inovação, projetos de gestãoResumo
O objetivo do artigo era explorar os efeitos das capacidades de inovação organizacional que podem afetar o desempenho em um contexto business-to-business ou B2B. Foi realizada uma análise sistemática da literatura por meio de uma análise bibliométrica sobre as seguintes capacidades de inovação organizacional: estratégia de inovação e projetos de gestão, redes colaborativas e orientação para o mercado. Os autores propõem um modelo explicativo e fornecem evidências empíricas do contexto B2B no Chile, com base em 242 pesquisas realizadas com executivos seniores. A melhor posição foi a do setor de mineração. No entanto, todos os setores estudados precisam de mais ênfase na orientação para o mercado, cocriação de valor e inovação para melhores resultados sustentáveis.
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