The dual face of corporate social responsibility in social businesses: a closer look at the Colombian reality

Leonardo Hernán Talero-Sarmiento; Orlando Enrique Contreras-Pacheco; Julio Cesar Camacho-Pinto

doi:10.18046/j.estger.2019.151.3123

Autores

Leonardo Hernán Talero-Sarmiento Research and Assistant Professor, OPALO Research Group, School of Industrial Engineering and Business, Universidad Industrial de Santander, Bucaramanga, Colombia. http://orcid.org/0000-0002-4129-9163
Orlando Enrique Contreras-Pacheco Associate Professor, School of Industrial Engineering and Business, Universidad Industrial de Santander, Bucaramanga, Colombia http://orcid.org/0000-0002-3584-7063
Julio Cesar Camacho-Pinto Research and Assistant Professor, OPALO Research Group, School of Industrial Engineering and Business, Universidad Industrial de Santander, Bucaramanga, Colombia. http://orcid.org/0000-0003-2541-8000

DOI:

https://doi.org/10.18046/j.estger.2019.151.3123

Palavras-chave:

Responsabilidade Social Corporativa, RSC instrumental, RSC normativa, empresa sociais, identificação organizacional

Resumo

Enquanto a noção instrumental de Responsabilidade Social Corporativa (RSC), concentra-se no estratégico, sua noção normativa indica o que é apropriado. Este artigo examina a maneira pela qual os funcionários da Empresa Social (ES) entendem a noção de RSC em relação a essa tensão conceitual. Para isso, realiza-se uma análise de conteúdo aplicando a mineração de texto em uma instituição de microfinanças colombiana. Os resultados indicam que um alto senso de pertencimento promove a confiança e apoia a RSC em uma organização. Além disso, dois grupos de funcionários da ES identificam-se de acordo com a noção de RSC: um instrumental (grande) e um normativo (pequeno). Isso contribui para uma melhor compreensão do campo da RSC, visualizando o conflito/complementaridade em suas perspectivas individuais.

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