O sucesso do fracasso: casos de descontinuidade de iniciativas empresariais jovens no setor de software e serviços de informática
DOI:
https://doi.org/10.18046/j.estger.2018.148.2646Palavras-chave:
fracasso, descontinuidade de negócios, aprendizagem, trajetória, experiênciaResumo
Os estudos sobre empreendedorismo têm feito importantes esforços para determinar o sucesso dos negócios, estigmatizando sob a conotação negativa do fracasso a descontinuidade das iniciativas empresariais. A partir da literatura do fracasso, que identifica fatores determinantes, sintomas e efeitos, o presente trabalho busca compreender como os empreendedores enfrentam e percebem a descontinuidade de iniciativas empresariais em estágios iniciais e como isso afeta suas trajetórias. Apresenta-se um estudo de caso múltiplo com base nas histórias de negócios de empresários de um polo de informática na Argentina. Os resultados mostram que os indivíduos transformam o que aconteceu em experiência, absorvendo a aprendizagem útil para seu desenvolvimento pessoal e profissional, independentemente de continuarem ou não. Pretende-se contribuir para a desestigmatização do fracasso, entendendo-o como parte do processo de negócio.
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