Os experimentos na pesquisa estratégica: um olhar múltiplo
DOI:
https://doi.org/10.18046/j.estger.2018.147.2591Palavras-chave:
análise experimental, estratégia empresarial, análise quantitativa, dados observacionaisResumo
O objetivo deste artigo é mostrar a aplicabilidade da metodologia experimental na pesquisa de estratégia empresarial. Para este fim delimita-se a metodologia experimental, destacam-se suas qualidades e limitações e revisa-se seu uso no campo da estratégia. A metodologia usada é a revisão de literatura da caracterização da metodologia experimental e seu uso no campo da estratégia. Este artigo reflete a utilidade da experimentação como metodologia de pesquisa, enfatiza sua complementariedade com outras metodologias e ilustra sua variedade de aplicações em diferentes tópicos. Além disso, destaca-se seu potencial de aplicação nos tópicos de pesquisa mais recentes no campo da estratégia.
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Referências
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Di Stefano, G., King, A.A. y Verona, G. (2014). Kitchen confidential? Norms for the use of transferred knowledge in gourmet cuisine. Strategic Management Journal, 35, 1645-1670. http://dx.doi.org/10.1002/smj.2179
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Os experimentos na pesquisa estratégica: um olhar múltiplo. (2018). Estudios Gerenciales, 34(147), 229-237. https://doi.org/10.18046/j.estger.2018.147.2591
