Selección multicriterio de aliado estratégico para la operación de carga terrestre
DOI:
https://doi.org/10.1016/j.estger.2015.09.002Palavras-chave:
Análisis jerárquico difuso, Orden de preferencia, Decisión multicriterio, Alianza estratégicaResumo
El objetivo de este artículo es presentar un modelo para seleccionar un operador de transporte terrestre, en calidad de aliado estratégico, que fortalezca la gestión integrada de la cadena de suministro. El proceso de selección exige el uso de instrumentos que contribuyan a la toma de decisiones de manera ágil, efectiva y eficaz. En este sentido, el modelo combina el Proceso de Análisis Jerárquico Difuso y la Técnica para el Orden de Preferencia por Similitud con Solución Ideal, considerando elementos científicos y analíticos que facilitan la inclusión de los diferentes criterios y actores conducentes. El modelo, que puede ser aplicable a diferentes tipos de organización, fue validado en una empresa industrial colombiana y permitió identificar el potencial aliado estratégico con las mejores ventajas competitivas.
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