Aprendizaje organizativo, innovación y propensión exportadora
DOI:
https://doi.org/10.18046/j.estger.2012.1478Palavras-chave:
Aprendizaje organizativo, innovación, internacionalizaciónResumo
En la actualidad, cualquier empresa debe afrontar el cambio tecnológico, la competencia internacional y unos mercados cada vez más exigentes. La innovación de productos y la exportación siempre han sido considerados factores clave de la competitividad de la empresa, pero el actual entorno competitivo les está otorgando un protagonismo fundamental. Este trabajo tiene por objeto esclarecer las conexiones entre la innovación de productos y la exportación y, además, destacar el papel desempeñado por la capacidad de aprendizaje organizativo a la hora de fomentar la creatividad necesaria para desarrollar nuevos productos que resulten atractivos en los mercados locales e internacionales
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