La filial trampolín: una innovación organizativa en la internacionalización de la empresa europea en Latinoamérica
DOI:
https://doi.org/10.18046/j.estger.2012.1476Palavras-chave:
Empresa multinacional, proceso internacionalización, filiales, Latinoamérica, España.Resumo
Este artículo dota de contenido teórico a los conceptos de país trampolín y filial trampolín. Una realidad en las relaciones España-Latinoamérica que, pese a estar continuamente presente en la agenda política y diplomática, no ha sido analizada desde el punto de vista de la investigación en dirección de empresas. La filial trampolín se configura como una innovación organizativa que permite capitalizar las ventajas del país trampolín en la mejora de la eficiencia de las estrategias de internacionalización de la empresa europea en Latinoamérica.
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