Perceptions about university social responsibility actions: Are they the same for all types of stakeholders?

Authors

  • Víctor Hugo Higuera Ojito Estudiante, Departamento de Economía, Universidad del Norte, Barranquilla, Colombia. https://orcid.org/0000-0003-2618-4816
  • Gustavo Rafael Henríquez Fuentes Doctor en Administración, Escuela de Negocios, Universidad del Norte, Barranquilla, Colombia. https://orcid.org/0000-0002-4749-8892
  • Camilo Antonio Mejía Reatiga Director Centro de Innovación y Desarrollo Sostenible, Escuela de Negocios, Universidad del Norte, Barranquilla, Colombia.

DOI:

https://doi.org/10.18046/j.estger.2023.169.6176

Keywords:

university social responsibility, stakeholders, non-parametric tests, Kruskal-Wallis, perceptions, sustainability

Abstract

The present study aimed to evaluate whether the perceptions for 20 postulates about university social responsibility actions are the same for six types of stakeholders studied, allowing for an understanding of how these actions are perceived. From the data of a survey that uses an ordinal scale, and a sample of 364 respondents, hypotheses are formulated for each postulate by applying the non-parametric Kruskal-Wallis test. It is concluded that the perceptions of actions in social responsibility developed by the university are not the same for all types of stakeholders for most of the postulates. It is recommended that university leaderships consider means to promote among all the stakeholders the knowledge and results about the actions of social responsibility.

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Published

2023-12-22

Issue

Section

Research articles

How to Cite

Perceptions about university social responsibility actions: Are they the same for all types of stakeholders?. (2023). Estudios Gerenciales, 39(169), 502-515. https://doi.org/10.18046/j.estger.2023.169.6176