Confianza y preocupación ambiental como antecedentes de la intención de compra de  productos ecológico: un estudio exploratorio en Ecuador

Lorenzo Bonisoli; Jomely Lizbeth Flores Cumbicos; Gabriela Yazmin Quishpe Torres

doi:10.18046/j.estger.2023.167.5767

Trust and environmental concern as antecedents of the intention to purchase eco-friendly products: an exploratory study in Ecuador

Authors

Lorenzo Bonisoli Profesor titular, Facultad de Ciencias Empresariales, Universidad Técnica de Machala, Machala, El Oro, Ecuador. https://orcid.org/0000-0003-3336-5658
Jomely Lizbeth Flores Cumbicos Licenciada en Mercadotecnia, Facultad de Ciencias Empresariales, Universidad Técnica de Machala, Machala, El Oro, Ecuador.
Gabriela Yazmin Quishpe Torres Licenciada en Mercadotecnia, Facultad de Ciencias Empresariales, Universidad Técnica de Machala, Machala, El Oro, Ecuador.

DOI:

https://doi.org/10.18046/j.estger.2023.167.5767

Keywords:

eco-friendly products, trust, green value, environmental awareness, environmental concern

Abstract

This research explores the relationship between trust, environmental concern, and the intention to purchase eco-friendly products in the Ecuadorian market. The theoretical model is based on the concepts of Green Value, environmental concern, and the mediation effect of green trust. A survey was applied to 430 university students, and it was analyzed by the structural equation models statistical technique. The results indicate that trust and environmental concern achieve positive and significant relationships with purchase intention; and that only functional and conditional values have a significant influence in trust. Therefore, price becomes a key factor to choose eco-friendly products.

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Published

2023-06-30

Issue

Vol. 39 No 167 Abr - Jun 2023

Section

Research articles

License

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How to Cite

Trust and environmental concern as antecedents of the intention to purchase eco-friendly products: an exploratory study in Ecuador. (2023). Estudios Gerenciales, 39(167), 207-218. https://doi.org/10.18046/j.estger.2023.167.5767