Tendencias emergentes en la literatura sobre el compromiso del cliente: un análisis bibliométrico

Pedro Duque; Edison Jair Duque Oliva

doi:10.18046/j.estger.2022.162.4528

Authors

Pedro Duque Profesor e Investigador tiempo completo, Grupo de investigación GESNE - Facultad de ciencias administrativas, económicas y contables. Universidad Católica Luis Amigó, Manizales, Colombia. Estudiante Doctorado en Administración, Facultad de administración, Universidad Nacional de Colombia, Manizales, Colombia. https://orcid.org/0000-0003-4950-8262
Edison Jair Duque Oliva Profesor titular, Escuela de administración y contaduría, Universidad Nacional de Colombia, Bogotá, Colombia. Docente, ESAI Business School, Universidad Espíritu Santo, Guayaquil, Ecuador. https://orcid.org/0000-0003-4949-6118

DOI:

https://doi.org/10.18046/j.estger.2022.162.4528

Keywords:

customer engagement, service dominant logic, emerging trends, bibliometric analysis, scientific mapping

Abstract

Customer engagement is one of the topics that most arouses the attention of marketing professionals and academics today. This article aimed to contribute to general knowledge on this topic by mapping scientific research in this area of knowledge. For this purpose, a bibliometric and network analysis was carried out, using as a source the records in the Scopus and Web of Science databases. The main conclusions show that, despite being a recent subject, the study of customer engagement has prospered significantly. Also, four main lines or currents of work were identified in which the interests of researchers on this topic are concentrated. Finally, the contributions, limitations, and agenda for future studies are presented.

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