Influência da data de validade nas decisões de compra e consumo de produtos alimentícios

Flávio Bressan; Geraldo Luciano Toledo

doi:10.18046/j.estger.2020.157.3909

Authors

Flávio Bressan Professor, Centro Paula Souza - CPS, Faculdades de Tecnologia - FATEC, São Paulo, Brasil. https://orcid.org/0000-0002-5394-9506
Geraldo Luciano Toledo Full Professor, Faculdade de Economia e Administração - FEA, Universidade de São Paulo, São Paulo, Brasil. https://orcid.org/0000-0002-5781-0114

DOI:

https://doi.org/10.18046/j.estger.2020.157.3909

Keywords:

expiration date, purchase of food, consumption of food, food risks

Abstract

The work investigated the influence of expiration data on attitudes, purchasing decisions, and food consumption. Twelve interviews and one survey (n=199), whose data were submitted to a factorial analysis, test t, and analysis of variance (ANOVA), were carried out. The results indicated a relationship between the knowledge on conservation and consumption, on validity and consumption of food, but not with the consumption of expired foods, nor the relationship between risks, purchase, and consumption of expired food. They also indicated that the interviewees seem to base their decisions more on the appearance of food and their personal experience than on the perceived risks on expired validity. This indicates the need for educational actions to make the expired validity an issue of influence on purchase decisions and food consumption.

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