Proposal of an integrative justice model for the aggregate tourism marketing system
DOI:
https://doi.org/10.18046/j.estger.2020.156.3894Keywords:
macromarketing, aggregate tourism marketing system, integrative justice modelAbstract
In this paper, it was proposed to outline the construction of an integrative justice model for the aggregate tourism marketing system, from the need to establish adequate principles of justice, in order to promote its fair and balanced functioning. A theoretical construction on the theories of justice and stakeholder was carried out, as bases of a fair marketing system. Then, conceptual elements about the tourist activity and the constitution of the system were analyzed; furthermore, an empirical study in the tourist region of Brejo Paraibano, Paraíba, Brazil was carried out. Based on the result, the perspective of an aggregate marketing system for the tourist activity is presented, and the proposal of an integrative justice model applicable to the aggregate tourism marketing system is carried out.
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