CONSUMER ATTITUDES BASED ON THEIR PERCEPTION OF ORGANIZATIONAL JUSTICE (Artícle published in Spanish)
DOI:
https://doi.org/10.1016/S0123-5923(09)70091-9Keywords:
Distributive justice, procedural justice, interactional justice, satisfaction, consumer behavioral intentionAbstract
This study points out the consistent relationship between consumer perception of organizational justice and consumer attitudes toward the organization. Thus, the article first presents a summary of the latest developments in the concept of organizational justice and provides a detailed description of the development of the three dimensions of justice. Next, it presents an outline of the results of previous studies evaluating the relationship between consumers’ perception of justice and their attitudes, followed by a descriptive analysis of these findings. The discussion emphasizes that the consistency of results indicates that the concept of organizational justice can be used as a competitive advantage for an organization. Lastly, the recommendations propose a set of strategies for applying and measuring the construct of organizational justice.
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