CASE STUDY. MEGATEX, COMPETITION WITH CREATIVY IN A CHANGING WORLD (Article published in Spanish)

Authors

  • Guillermo Buenaventura Vera Profesor Tiempo Completo Universidad ICESI; PhD (C) Nuevas Tendencias en Administración, Universidad de Salamanca; Magíster en Administración de Empresas, Eafit-Icesi; Magíster en Ingeniería Industrial y Sistemas, Universidad del Valle; Especialista en Finanzas, Universidad del Valle; Ingeniero Químico, Universidad del Valle.
  • Manuel Fernando Ospino Director administrativo Megatex S.A.; Especialista En Finanzas, Universidad ICESI; Administrador de Empresas.
  • María Fernanda Paz Asistente administrativa Coopresalud C.T.A.; Especialista en Finanzas, Universidad ICESI; Administradora de Empresas.

Keywords:

Net working capital, financing, strategy, collection period, payment period

Abstract

This case presents, in a simple way, the analysis of a very common problem of the Colombian small business, early in the 2000´s, the poor firm capacity for financing the net working capital, taken the study on a local import trade firm. Solution employs creativity, strategy, marketing and TIR analysis. This last financial analysis focuses on the trade credit conditions in order to optimize the custom credit policy.

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Published

2006-06-30

Issue

No. 99 Abr-Jun 2006

Section

Research articles

License

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How to Cite

CASE STUDY. MEGATEX, COMPETITION WITH CREATIVY IN A CHANGING WORLD (Article published in Spanish). (2006). Estudios Gerenciales, (99), 153-166. https://www2.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/196