INTERNALITIONALIZATION PROCESS OF LEONISA: A COLOMBIAN COMPANY OF WOMEN'S UNDERWEAR (Article published in Spanish)

Authors

  • Carlos Enrique Ramírez Director Programa de Economía y Negocios Internacionales, Universidad Icesi. Master en “International Business”, University of North London. Master en Estudios Políticos, Universidad Javeriana. Economista, Universidad Javeriana.

Keywords:

Foreign direct investment, Colombian foreign investment, internationalization, underwear, third world multinationals, apparel industry, Leonisa

Abstract

The main objective of this document is to analyze the internationalization process of the firm Leonisa, a company with outstanding performance in the world of exclusive women´s underwear.  The different strategies in exports and direct investment, as well as the various markets in South and Central America, and Europe, where Leonisa products are present, are analyzed.  For a better understanding of the market where Leonisa functions, this paper explores the main trends and players in the apparel industry.  Additionally, the origins and evolution of this family business, and the latest conflict which resulted in changing the family ownership is described in the document.

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Published

2006-03-31

Issue

Section

Research articles

How to Cite

INTERNALITIONALIZATION PROCESS OF LEONISA: A COLOMBIAN COMPANY OF WOMEN’S UNDERWEAR (Article published in Spanish). (2006). Estudios Gerenciales, (98), 25-56. https://www2.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/183