Familiaridad con los destinos turísticos. Rol de la percepción de beneficios

Enrique Marinao Artigas; Eduardo Torres Moraga; Coro Chasco

doi:10.1016/j.estger.2014.01.019

Authors

Enrique Marinao Artigas Docente e Investigador, Facultad de Administración y Economía, Universidad de Santiago de Chile, Santiago de Chile
Eduardo Torres Moraga Docente e Investigador, Facultad de Economía y Negocios, Universidad de Chile, Santiago de Chile
Coro Chasco Docente e Investigadora, Departamento de Economía Aplicada, Universidad Autónoma de Madrid, Madrid

DOI:

https://doi.org/10.1016/j.estger.2014.01.019

Keywords:

Familiaridad, Beneficio funcional, Beneficio hedónico, Beneficio simbólico

Abstract

El objetivo de este estudio es probar si el beneficio simbólico obtenido por el turista es consecuencia delbeneficio hedónico y funcional otorgado por el lugar; y probar si el destino turístico le es más familiar alturista a medida que mejora la percepción del beneficio simbólico obtenido en él. A través de un análisisfactorial confirmatorio, se identificaron diferentes escalas que permitieran medir dichas relaciones. Seutilizó un muestreo no probabilístico por cuotas, en proporción a destinos turísticos visitados en Chile,seleccionándose una muestra de 750 turistas. Los resultados arrojaron evidencia que la familiaridad deun lugar está determinada por el beneficio simbólico, siendo este beneficio resultado de los beneficioshedónicos y funcionales obtenidos por el turista.

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Author Biography

Enrique Marinao Artigas, Docente e Investigador, Facultad de Administración y Economía, Universidad de Santiago de Chile, Santiago de Chile

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