FACTORES DE RECIENTE ÉNFASIS EN LA RELACIÓN DIVERSIFICACIÓN-RESULTADOS (Article published in Spanish)

Authors

  • Melquicedec Lozano Posso Ph.D. en Creación, Estrategia y Dirección de Empresas (Växjö University, Suecia; Universidad Autónoma de Barcelona, España), tesis en elaboración. Máster en Economía Aplicada e Ingeniero Industrial (Universidad del Valle). Director de Investigaciones del Centro de Desarrollo del Espíritu Empresarial de la Universidad Icesi

Keywords:

Diversification, organizational strategy, business management, product diversification, international diversification

Abstract

This paper focuses on some of the factors that have been emphatically associated with the field of study of diversification and results over the past five years. It essentially stresses the importance of the environment in the country of origin, and the previous profitability and organizational capabilities of a company. It does not only provide a discussion of these main ideas and their impact on the area, but also addresses their importance to strategic diversification managers and researchers.

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Published

2004-03-31

Issue

Section

Research articles

How to Cite

FACTORES DE RECIENTE ÉNFASIS EN LA RELACIÓN DIVERSIFICACIÓN-RESULTADOS (Article published in Spanish). (2004). Estudios Gerenciales, (90), 35-56. https://www2.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/131