INVERSIÓN COLOMBIANA EN EL EXTERIOR: BAVARIA Y SU ESTRATEGIA INTERNACIONAL CON LAS "CERVEZAS" (Article published in Spanish)

Authors

  • Carlos Enrique Ramírez Robledo Director Programa de Economía y Negocios Internacionales Universidad Icesi; Magíster en Negocios Internacionales University of North London; Magíster en Estudios Políticos, Universidad Javeriana; Economista de la Universidad Javeriana.
  • Angela María Jiménez E. Estudiante de X semestre de Economía y Negocios Internacionales, Universidad Icesi.
  • Juan Fernando Garrido N. Estudiante de X semestre de Economía y Negocios Internacionales, Universidad Icesi.

Keywords:

Foreign investment, Colombian foreign investment, Bavaria, beer market, internationalization

Abstract

In response to the lack of literature regarding the motives, destinations, behavior and results of foreign direct investment originating from Colombia, this article examines the international acquisition strategy that Bavaria has employed in the beer markets of Europe, Panama, Ecuador and Most recently Peru. We examine the strategic reaction that a Colombian firm has had to utilize in order to cope with the changing international environment.

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Published

2003-03-31

Issue

Section

Research articles

How to Cite

INVERSIÓN COLOMBIANA EN EL EXTERIOR: BAVARIA Y SU ESTRATEGIA INTERNACIONAL CON LAS "CERVEZAS" (Article published in Spanish). (2003). Estudios Gerenciales, (86), 79-98. https://www2.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/102