Los determinantes de la orientación exportadora y los resultados en las pymes exportadoras en Colombia
DOI:
https://doi.org/10.1016/j.estger.2014.05.002Palabras clave:
Orientación exportadora, Resultados empresariales, Pymes, Innovación, EmprendimientoResumen
Partiendo del concepto de orientación al mercado definido en el campo del marketing internacional, este artículo analiza los factores determinantes de la orientación exportadora y su influencia en los resulta- dos empresariales de las pymes exportadoras en Colombia. A partir de una encuesta realizada en 2011 a 297 pymes manufactureras colombianas, se estima un modelo de redes neuronales tipo perceptrón mul- ticapa para establecer la importancia de los determinantes de la orientación exportadora como factores que influyen en los resultados empresariales de las pymes exportadoras colombiana. Se concluye que la orientación emprendedora y la innovación son los factores determinantes de la orientación exportadora que más influyen en los resultados empresariales de las pymes en Colombia.
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