PINTUCO SE INTERNACIONALIZA EN EL MERCADO ANDINO (Article published in Spanish)

Authors

  • Carlos Enrique Ramírez Robledo Director Programa de Economía y Negocios Internacionales, Universidad Icesi. Master en "International Business", University of North London. Master en Estudios Políticos, Universidad Javeriana. Economista, Universidad Javeriana.
  • Henry Johann Rodríguez Bravo Profesor Departamento de Economía, Universidad Icesi. Profesional en Economía y Negocios Internacionales, Universidad Icesi.

Keywords:

Foreign direct investment, colombian foreign investment, Pintuco, paint market, internationalization, third world multinationals

Abstract

This article presents the case study of a Colombian conglomerate called "Grupo Inversiones Mundial"(GIM), with its main business Pintuco, core of the industrial activity on the Chemical Sector. It shows the process of internationalization and the strategy implemented when doing direct investments by the acquisition of entrepreneurial groups or companies related with the Paint Sector in the Andean market. The main target of the direct investments made has been Venezuela, Ecuador and Panama. Furthermore, it is planning to expand its operations in the future with direct investment towards Peru, Bolivia and Central America.

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Published

2004-12-31

Issue

Section

Research articles

How to Cite

PINTUCO SE INTERNACIONALIZA EN EL MERCADO ANDINO (Article published in Spanish). (2004). Estudios Gerenciales, (93), 115-142. https://www2.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/147