THE ROLE OF LOYALTY IN THE CONSTRUCTION OF SOCIAL NETWORKS: A PROPOSAL FOR THE SOCIAL MANAGEMENT OF PUBLIC HOUSEHOLD UTILITY COMPANIES (Article published in Spanish). estud.gerenc. [Internet]. 2007 Sep. 30 [cited 2026 Oct. 21];23(104):27-46. Available from: https://www2.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/237