CASE STUDY. GESTA DISEÑO® BRAND-PRODUCT DEVELOPMENT: AN INCREMENTAL INNOVATION CASE (Article published in Spanish). estud.gerenc. [Internet]. 2012 Mar. 31 [cited 2026 Oct. 21];28(122):181-99. Available from: https://www2.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1168