SUCCESS FACTORS OF STRATEGIC ALLIANCES: THE CASE OF MEXICAN INTEGRATIVE COMPANIES (Article published in Spanish). estud.gerenc. [Internet]. 2011 Sep. 30 [cited 2026 Oct. 21];120(27):105-26. Available from: https://www2.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1109