El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura
DOI:
https://doi.org/10.1016/j.estger.2014.01.022Palabras clave:
Consumo socialmente responsable, Escalas de medición, Comportamiento del consumidor, Responsabilidad social empresarial, Ética del consumoResumen
El concepto de «consumo socialmente responsable» (CSR) tiene una importante tradición en la literaturade mercadeo y recientemente en la de responsabilidad social empresarial. Sin embargo, el carácter complejo y dinámico del concepto hace relevante un debate sobre su medición. El presente artículo aportauna revisión de la literatura de forma comprensiva sobre el CSR guiada por la pregunta sobre la medición.La metodología utilizada parte de la revisión de los artículos seminales, para progresivamente sesgar labúsqueda hacia artículos en revistas de alto impacto. Se logró identificar diferentes etapas en los mode-los de medida y precisar los debates actuales centrados en el papel de la responsabilidad social, y de laincidencia del contexto socioeconómico y cultural en el consumo.Descargas
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